In 2016, legacy carrier KLM searched for a new route in Southern Africa with Windhoek as one of the options.  To manage relationships with stakeholders like aviation authorities, airports companies, regulators, and ministries, Emergo closely collaborated with teams from the hub in Johannesburg and the main office in the Netherlands. As a result, a BASA agreement was concluded in record time. We then coordinated all the local marketing on OOH, print, radio and TV to build momentum ahead of a successful market entry. Emergo also facilitated contact with local GSAs and organized the festive launch event at HKIA. The entire operation from first contact to first touchdown lasted six months.