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Flying high: market entry for KLM

Client:         KLM Royal Dutch Airlines
Duration:   2016

In 2016, legacy carrier KLM searched for a new route in Southern Africa with Windhoek as one of the options To manage relationships with stakeholders like aviation authorities, airports companies, regulators, and ministries, Emergo closely collaborated with teams from the hub in Johannesburg and the main office in the Netherlands. As a result, a BASA agreement was concluded in record time. We then coordinated all the local marketing on OOH, print, radio and TV to build momentum ahead of a successful market entry. Emergo also facilitated contact with local GSAs and organized the festive launch event at HKIA. The entire operation from first contact to first touchdown lasted six months.  

About Us

Emergo Consulting is a management consulting firm focusing on Strategic Communications and Behaviour Change Interventions. Emergo provides clients with options for stakeholder engagement, strategic communication, marketing, behaviour change strategies and organisation culture interventions.

Flying high: market entry for KLM


Strategic Communication
Public Relations
Digital & Social
Internal Communication
Corporate Social Investment
Change and Transformation
Research and Impact Analysis
Marketing Strategy

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ango Estate, 10247, Unit 425
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