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Live bait for a good cause

Project Name: Fish for Food Security in Zambia Project (F4F) Media Campaign 
Project Number: 16.0126.9-006.00 
Donor: GIZ 
Client: The Agriculture and Food Security (AgriFood) Cluster 
Project Country: Zambia Duration: August 2021 – December 2022 

Zambia has a set of policies and strategies in place to combat poverty and food insecurity, with 15 million hectares of water bodies providing sustenance to various fisheries and contributing to human well-being and nutrition. The Fish for Food Security (F4F) project is part of the One World – No Hunger Initiative and works to increase access to sustainable fish products and reduce illicit fishing in order to improve livelihoods, promote resource and environmental protection, and empower women. This project is key to eradicating poverty, hunger, and malnutrition in Zambia. 

Emergo was contracted to support the project to educate and create awareness on the nutritional value of fish and sustainable fisheries within the designated target groups and the general Zambian public.  

To communicate the aim of the project, Emergo developed 4 animated episodes for a TV show series “Let me Tell You”, focusing on the nutritional value of fish, aquaculture, WASH practices and gender transformative approaches along the fish value chain. Each episode was approximately ten minutes long and had an English, Nyanja, and Bemba version. Tasks under the animations included research, scriptwriting, development of storyboards, voice acting and recording, translating from English to Bemba and Nyanja, and 3D Animation.  

Emergo also supported the F4F project with the design of communication and promotional materials such as banners, stickers, posters, gazebos, exhibition booths, presentations, factsheets and card games.  

You can watch the animated series here:   

The Emergo team travelled to the Eastern Province of Zambia to provide a two-day basic graphic design intensive training to the GIZ Fish for Food Communications team. The Fundamentals of Design course included topics such as Graphic Design Concepts & Practices, Elements of Design, Typography, Colour, and Layout. While in Chipata, they visited three dam committees – Lumamba Dam in Chipangali, Ntambo Dam in Katete, and Lusowe Dam in Petauke – to observe the positive impact of the project. During their visit, the teams conducted interviews with each of the committees to assess their understanding of their roles in the community and to gauge their level of ownership of the dams. The interviews were documented in the form of videos and photographs.